Put simply, delicious food is at the heart of everything we do.

Our Simply Tasty meals are the hassle-free way to satisfy your cravings for heart and delicious food. We prioritise Aussie produce and our lovingly crafted recipes pack flavour and generosity into every dish, straight from our family to yours.
 

Simply Tasty was lovingly created by JL King & Co, a company with a rich history dating back to 1913. Based in the heart of the Central Victorian Region, JL King & Co has been a family-owned and operated business by the Robertson family since 1995. What started as a modest venture has blossomed into a renowned supplier of quality fruit & vegetables, gourmet salads, and ready-made meals across Australia.

In January 2024, we proudly opened our new state-of-the-art facility on Brickworks Road. This facility is considered one of the best in the country, further enhancing our ability to deliver fresh, wholesome ingredients to our valued customers
 

Our journey has been one of continuous growth, fueled by a passionate and dedicated team of industry professionals. We are committed to providing only the best produce and products, ensuring that every item we offer is of the highest quality. At Simply Tasty, we believe in the power of good food to bring people together, and we’re proud to share our love for fresh, wholesome ingredients with you.