Simply Tasty’s Roots in Innovation, Growth & Giving Back

At Simply Tasty, we don’t just create ready meals - we’re part of a proud legacy built on community, innovation, and long-term vision. As a brand under the JL King & Co. umbrella, our story is shaped by a company that’s been nourishing Australians for generations - and continues to lead with purpose.

A recent feature by the McKern Foundation highlighted JL King & Co.’s incredible journey - from humble beginnings in regional Victoria to becoming a major player in Australia’s food manufacturing space. It’s a story of staying family-owned, investing in people, and growing with integrity.

Built on Family, Backed by Innovation

Simply Tasty reflects JL King & Co.'s long-standing values: reliability, quality, and continuous improvement. With significant investments in food technology and production, our meals are designed to meet the needs of modern consumers - convenient, nutritious, and safe - without compromising on care or quality.

We are proud to carry on this tradition of:

• Innovation in ready meal and salad production

• Responsiveness to retail and consumer demand

• Forward-thinking food safety and compliance

  
  

Community at Our Core

What makes JL King & Co. - and Simply Tasty - unique isn’t just what we do, but why we do it. Community involvement is a key part of our identity.

We believe that food has the power to nourish not just bodies, but communities - and we work every day to deliver on that.

Looking to the Future

As JL King & Co. continues to grow, Simply Tasty remains focused on:

• Delivering chef-prepared convenience

• Upholding industry-leading safety standards

• Expanding our product range with a focus on health and lifestyle trends
  

We’re excited to be part of a bigger story - one rooted in tradition but driven by innovation and purpose.

Read the full article by the McKern Foundation here